Corporate Identity- Identity + Examples + Process + Package
After coming across lot of common questions on corporate identity, we thought why not to write a quick blog post and answer all of these questions at one go so that it helps others having same questions.
1. What is corporate identity ?
Corporate Identity is the identity of your business, the image through which your prospects/clients will know you by. Think about driving on the highway with your kid and your few years old kid saying “Mom/Dad – McDonald’s” and we think how intelligent our kid is but at the same point of time we should give credit to the designer who thought of McDonald’s logo , it’s so easy for people to remember it that even a few years old kid doesn’t have any problem recognizing it and there are many examples like that E.g. – Facebook , whatsapp and they all have tried to keep it simple.
Yes, though we can say the mass use their service and products so almost everyone can recall their logo. Your motive should also be to create that image within your target market and that’s easy if you have a designer who can understand your concept, have a solid understand of your target market, understand their likingness and then design accordingly.
You should try keeping it simple. Majority of the clients have a problem wanting quite fancy or jazzy logo – That is fine if your target market likes it. So corporate identity should always be designed by keeping your target market in mind , not your design taste so that’s why it’s better to hand it over to the designer who can understand your business process at a macro level and your customers at a micro level.
2. What does it include ?
Now, the next question people usually have is what does the corporate identity includes – To answer it short, it includes everything that you use for marketing/branding purposes so starting from your logo, business cards, letterheads, envelopes, your social media sites design (i.e your FB page, Twitter page and you can extend it to Pinterest, hubpages..There is no limitation to it but you should know where your target market is), Email signature, presentations, proposal templates. The list can go on however the above listed are the major ingredients that the corporate identity includes.
3. Can I see some corporate identity design examples ?
There are lot of great examples of corporate identity design. Whether you are a designer or a client, the designs below will give you the inspiration of how the corporate identity should look like.
4. What is corporate identity design process ?
The corporate identity design process should start with a call with your target customer, understanding about their business, their clients and then the designer should definitely share a questionnaire with the client to understand his/her taste style. You should prepare a questionnaire yourself but if in case you are looking for a questionnaire, you can download one here to get their taste for their logo because once the logo is finalized, and then everything else rotates around it.
The clients should spend sometime telling the vendor by answering every question in as detailed manner as possible because its your business and you know it the best. Its running in your blood since you started this and your vendor is just a new addition to your team , so do not expect that the designer can be 100% creative if they do not know the depth of your business and your taste.
Once, the vendor have the questionnaire from the client, they should go through it and ask any questions if required or else do the research on the industry – see what their competitors are doing, what’s good and bad with their designs, understand the client age, location or in simple words research on what people in that age group likes, what type of sites they like and what can help your client to make an impact with their corporate identity in a jiffy. If you can do it as a designer, you are opening the sales funnel for your client and more business for him/her means more business for you.
Take some time thinking , designing , modifying and then roll over some concepts to the client and ask him/her to get the feedback from the existing customers that they have or people who understand their business well. Yes, this survey will take some time for the clients and I will add a note here for the clients – Reaching out to your prospects to help you be better is always appreciated by them. Everyone wants to give feedback – in the end that urge to be a mentor is running inside everybody and your clients will give you lot of things that you can use as a feedback and the come up with revised versions to make it perfect. Don’t reach them again for feedback but once you have launched – do thank them for their feedback and tell them that you have implemented few of their points.
Once your logo is ready, everything else will be easy and quick, so this is in short about what the corporate identity design process should be like. If you have any points you want to add on, please email us and we will definitely include them as add-ons for best practices.
5. Are there any corporate identity package ?
There are several companies offering corporate identity package for your business. You can research, ask them for samples, see if their pricing is accurate. We have seen businesses charging thousands of dollars for corporate identity but if you are looking for designers who are affordable we can be one of your choice. Our corporate identity package costs $299 and includes almost everything that you will need to kick-off. Any other add on that you may need can be added on, so contact us and one of our corporate identity expert will contact you and take it further.
We have delivered our corporate identity services to more than 500 clients across the globe and our samples speak for the quality. Above of all, our pricing is quite affordable. Yes, it may not be suited to someone who needs a person on-site but if you need the designs done virtually , then we are the best choice for you and our process is so seamless that you will enjoy every step of it and in the end will have the perfect corporate identity that your clients will love.
Whether you are a designer or a client and want to design your corporate identity yourself, we have included some basic templates that you can use. You can download these and get started but don’t forget to read our corporate identity design process so that you know how you should take it further. If you need any help, feel free to contact us and we will be glad to help.